The four Ps

Understanding the meaning of the 4P's is just about the most important thing you can accomplish in your entire marketing program. The use of the 4P's is a part of most marketing decisions "on the street". ,ui,.
PRODUCT
the physical features of the product, or the intangible aspects of the service
covers things you do to make the product more attractive to buy sd,.
PLACE
decisions about where to sell the product
or concerns about where the customers are, and how to get to them
also includes the "channel of distribution" - meaning, all the different middlemen you use to get the product out to the customer sdc.
PROMOTION
telling the customer about the product
promotion is typically sub-divided into
Mass Selling
Advertising - which you pay for
Publicity - which is free
Sales Promotion
stuff you do in the store to get the customer to try the product
contests, coupons, free samples
Personal Selling
direct contact person2person with a potential customer
sometimes for large industrial sales sometimes for high quality consumer products, like selling a carsdcc.
PRICE
are you going to sell at a high price and make a lot of profit in the short term
are you going to sell at a low price to beat the competition and stay in the long term